Some say we're lucky to have all the listings we have now and have had in 2008. The River to Shore Group at Page Taft has enjoyed at one time this year having over 50% of the office listings. At one time this year we had over 30 listings, but as of this post, we've got about 18. We've actually sold more than we've replaced with new listings. 

But attracting listings and have success selling them is not luck really, it's our marketing online and in print. When I speak of print, I am not talking about the dinosaur known as the newspaper, but beautiful marketing pieces for buyers to take away with them after the showing. This is the first year where we've had people come to us to list their homes directly from the internet, and we've been told we've won a listing because of the quality of our work, group approach, as well as the fabulous websites we produce for every listing regardless of price point. 

Most REALTORs® have had a long professional career doing something else before coming to the business and i am no different. I am fortunate that my background seamlessly integrates with my present career, which I happen to love doing. In fact, I can't imagine getting up in the morning and doing anything else. Anyway, as former art director and graphic designer coupled with my over 30 years experience as a photographer I bring a unique set of in-house skills to the table. I also have years of experience as an IT consultant so I have a solid command of the technical side of things which is today's delivery platform for all the tasty work we do. 

When I read this article in the WSJ, it certainly resonated with the River to Shore Group at Page Taft GMAC Real Estate. It's been my personal hallmark for the past 4 years. Taking great photos and designing great marketing online in the way of fully featured websites and for tasty take-away marketing brochures to separate our homes from the many in buyer tours have certainly made a difference for our sellers. 

CLICK HERE TO READ THE WSJ ARTICLE: "MAKE EVERY PIXEL COUNT"